Motoro Privacy Policy

Last updated: 21 August 2026

1. About this privacy policy

This privacy policy explains how Motoro collects, uses, stores and shares personal information when you use our website, mobile application and related services.

Motoro is operated by The Smart Motor Group Ltd, trading as Motoro ("Motoro", "we", "us" or "our").

For the purposes of UK data protection law, The Smart Motor Group Ltd is the data controller responsible for your personal information.

Our contact details are:

The Smart Motor Group Ltd trading as Motoro Unit 3 Queensberry Centre 150 London Road Copford Essex CO6 1BQ United Kingdom

Email: hello@motoro-app.com Telephone: 01206 487055

2. Information we collect

The information we collect depends on how you use Motoro.

Account information

When you create or use an account, we may collect:

Your name
Email address
Telephone number
Password or authentication information
Account type and preferences
Communication preferences
Records of your activity within Motoro

If you sign in using a third-party service such as Apple or Google, we may receive information that you have authorised that provider to share with us, such as your name, email address and account identifier.

Vehicle information

When you check, buy or sell a vehicle through Motoro, we may collect:

Vehicle registration number
Vehicle identification number, where available
Make, model, specification and registration year
Current mileage
MOT, tax, valuation, finance, insurance and vehicle-history information
Vehicle condition and damage details
Photographs and videos of the vehicle
Service history and supporting documents
Ownership or keeper information that you choose to provide
Information about your interest in buying or selling the vehicle

A vehicle registration number is not always personal information by itself. However, we treat it appropriately where it can be connected with an identifiable person.

Selling and purchasing information

If you list a vehicle for sale, submit it to dealers or respond to an offer, we may collect:

Your asking price or valuation expectations
Dealer offers and communications
Collection or handover information
Your approximate or full location
Transaction status
Records of agreements, acceptances and disputes
Invoices and payment records

Dealer information

If you use Motoro as a motor dealer or business, we may collect:

Your name and business contact details
Company name, address and registration details
Dealer or trading credentials
Billing information
Details of your employees or authorised users
Vehicles viewed, saved, claimed or purchased
Offers, invoices and transaction records
Communications with sellers and Motoro

Payment information

Payments may be processed by third-party payment providers or mobile application stores.

We may receive information such as:

The amount and currency paid
Payment status
Transaction reference
Credit-pack or service purchased
Limited billing information
Refund and chargeback information

We do not normally receive or store your complete payment-card details.

Communications

We collect information when you contact us, including through:

Email
Telephone
In-app messages
Customer-support forms
Dealer and seller communications
Complaints, reviews or feedback

Telephone calls or support interactions may be recorded or retained where necessary for training, security, dispute resolution or service improvement. We will provide an appropriate notification where calls are recorded.

Technical and usage information

When you use Motoro, we may automatically collect:

IP address
Device type and operating system
Browser type
App version
Device or advertising identifiers, where permitted
Login and authentication records
Pages, screens and features used
Dates, times and duration of activity
Crash reports, diagnostic data and error logs
Cookie and similar technology information
Approximate location derived from your IP address

We will request permission before collecting precise device location where this is required by the device or applicable law.

3. How we obtain information

We obtain personal information:

Directly from you
From other Motoro users, such as dealers or vehicle sellers
From vehicle-data and valuation providers
From DVLA, DVSA and other lawful vehicle-information sources, either directly or through our data providers
From identity, fraud-prevention and payment providers
From Apple, Google or other authentication providers
Automatically when you use our website or application
From publicly available sources where permitted by law

Vehicle information supplied by third parties may be incomplete, delayed or inaccurate. Vehicle checks should not be treated as a substitute for inspecting the vehicle, checking its documents or obtaining professional advice.

4. How we use personal information

We may use your information to:

Create, secure and manage your Motoro account
Authenticate your identity
Provide vehicle checks, specifications, valuations and history reports
Allow users to save and manage vehicles
Allow sellers to submit vehicles for sale
Share relevant vehicle opportunities with participating dealers
Allow dealers to make, manage or accept offers
Facilitate communication between buyers, sellers and dealers
Process purchases, credits, fees, invoices and refunds
Administer dealer subscriptions or accounts
Provide customer service
Investigate complaints and resolve disputes
Detect and prevent fraud, misuse and unauthorised access
Maintain the security and operation of our services
Analyse performance and improve Motoro
Develop new features and services
Comply with our legal, accounting and regulatory obligations
Send service messages and important account notifications
Send marketing communications where permitted

5. Our lawful bases

We use personal information only where we have a lawful basis under applicable data protection law.

Contract

We process information where it is necessary to provide the services you have requested or to take steps before entering into a contract. This includes creating accounts, supplying vehicle checks, processing credits, displaying dealer offers and facilitating vehicle transactions.

Legal obligation

We process information where necessary to comply with legal obligations, including tax, accounting, fraud prevention, law-enforcement and regulatory requirements.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights. These interests include:

Operating and improving Motoro
Securing our systems and preventing fraud
Managing customer and dealer relationships
Handling complaints and disputes
Understanding how our services are used
Protecting our business and enforcing our terms
Promoting relevant services to existing customers where permitted

Consent

We rely on consent where required, including for certain marketing communications, optional device permissions and non-essential cookies or tracking technologies.

You may withdraw your consent at any time. Withdrawing consent does not affect processing that took place before it was withdrawn.

6. Vehicle checks, valuations and automated processing

Motoro may use automated systems and information supplied by third-party providers to produce:

Vehicle specifications
MOT and vehicle-history information
Valuation estimates
Vehicle-condition analysis
Market comparisons
Suggested pricing or other vehicle insights

These results are estimates or informational tools. They may be generated automatically and should not be considered a guarantee of a vehicle's condition, history, value, legal status or sale price.

Unless we explain otherwise at the relevant time, Motoro does not use solely automated processing to make decisions that produce legal or similarly significant effects for individual users.

7. Sharing information with dealers

If you submit a vehicle for sale, relevant information may be made available to approved or participating dealers so they can assess the vehicle and make an offer.

This may initially include:

Vehicle registration and specification
Mileage
Condition and damage information
Photographs and videos
General location
Service-history information
Other information included in your submission

Your direct contact details and collection information may be provided to the successful or selected dealer where this is necessary to progress an accepted transaction.

Dealers that receive your personal information may act as independent data controllers and may have their own privacy policies and legal obligations.

8. Other organisations we share information with

We may share personal information with:

Vehicle-data, history and valuation providers
Payment processors and application-store providers
Cloud-hosting, database and software providers
Authentication providers such as Apple and Google
Email, messaging and notification providers
Analytics, security and technical-support providers
Accountants, insurers, professional advisers and debt-recovery providers
Dealers, buyers or sellers involved in a transaction
Companies within our corporate group
Government bodies, regulators, courts and law-enforcement agencies
A purchaser, investor or successor in connection with a proposed sale, merger, restructuring or transfer of our business

We require service providers acting on our behalf to handle personal information securely and only for the agreed purposes.

We do not sell personal information to third parties as a standalone commercial product.

9. International transfers

Some of our service providers may store or process information outside the United Kingdom.

Where personal information is transferred internationally, we use appropriate safeguards as required by applicable law. These may include:

Transferring information to a country covered by UK adequacy regulations
Using approved contractual protections, such as the UK International Data Transfer Agreement or UK Addendum
Applying additional technical and organisational safeguards where appropriate

You can contact us for more information about the safeguards used for international transfers.

10. How long we retain information

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Our usual retention periods are:

Account information: while the account remains active and for up to six years afterwards where necessary for legal, contractual or dispute-resolution purposes
Vehicle checks and saved vehicles: while required to provide the service and normally for the lifetime of the account, unless deleted earlier
Vehicle sale and dealer transaction records: normally up to six years after the transaction or last relevant activity
Payment, invoice and accounting records: normally six years after the end of the relevant financial year
Customer-service and complaint records: normally up to six years after the matter is closed
Technical, security and fraud-prevention records: for a period proportionate to the security or fraud risk
Marketing information: until you unsubscribe or we determine that the information is no longer current

We may retain information for longer where required by law, necessary to establish or defend legal claims, or needed to prevent fraud or abuse.

Some information may remain temporarily within encrypted backups after it has been removed from active systems.

11. Marketing

We may send information about Motoro services, vehicle-related features or relevant offers where you have consented or where we are otherwise permitted by law.

You can stop direct marketing at any time by:

Selecting the unsubscribe option in an email
Changing your account preferences
Following the instructions in a message
Contacting us at hello@motoro-app.com

Service communications concerning your account, payments, transactions, security or changes to our terms are not marketing and may still be sent where necessary.

You have an absolute right to object to the use of your personal information for direct marketing.

12. Cookies and similar technologies

Our website and application may use cookies, software development kits and similar technologies to:

Keep you signed in
Remember preferences
Maintain security
Process transactions
Understand how Motoro is used
Identify technical problems
Measure marketing performance, where permitted

Where required, we will ask for consent before using non-essential cookies or tracking technologies. Further information may be provided through our cookie settings or a separate cookie policy.

You can control certain technologies through your browser, device settings or the consent controls made available by Motoro.

13. Data security

We use appropriate technical and organisational measures designed to protect personal information against:

Unauthorised access
Accidental loss
Improper use or disclosure
Alteration
Destruction

No internet-based service can be guaranteed to be completely secure. You are responsible for keeping your login details confidential and should contact us immediately if you believe your account has been accessed without permission.

14. Your data-protection rights

Depending on the circumstances, you may have the right to:

Be informed about how your information is used
Request access to your personal information
Ask us to correct inaccurate or incomplete information
Ask us to delete your information
Ask us to restrict how your information is used
Object to processing based on legitimate interests
Object to direct marketing at any time
Receive certain information in a portable format
Withdraw consent at any time
Request safeguards relating to certain automated decisions
Complain to a data-protection regulator

These rights are not always absolute. We may need to retain or continue processing certain information where permitted or required by law.

To exercise your rights, contact hello@motoro-app.com. We may need to verify your identity before completing a request.

We normally respond to valid requests within one month.

15. Complaints

If you have concerns about how we use your personal information, please contact us first so we can investigate.

You also have the right to complain to the UK Information Commissioner's Office:

Information Commissioner's Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF

Telephone: 0303 123 1113 Website: www.ico.org.uk

16. Children

Motoro is intended for people aged 18 or over and is not designed for children.

We do not knowingly collect personal information from children. If you believe that a child has provided personal information to Motoro, please contact us so we can investigate and take appropriate action.

17. Third-party websites and services

Motoro may contain links to websites, applications or services operated by third parties. We are not responsible for their privacy practices. You should review the privacy information provided by those organisations before submitting personal information to them.

18. Account deletion

You may request deletion of your Motoro account through any account-deletion feature available within the application or by emailing hello@motoro-app.com.

Deleting an account does not necessarily result in the immediate deletion of every record. We may retain information required for accounting, fraud prevention, dispute resolution, legal compliance or the establishment and defence of legal claims.

19. Changes to this policy

We may update this privacy policy when our services, suppliers or legal obligations change.

The latest version will be published through the Motoro website or application. Where a change materially affects how we use personal information, we will provide an appropriate additional notification.

20. Contact us

For questions about this policy or the use of your personal information, contact:

The Smart Motor Group Ltd trading as Motoro Unit 3 Queensberry Centre 150 London Road Copford Essex CO6 1BQ United Kingdom

Email: hello@motoro-app.com Telephone: 01206 487055