Motoro Dealer Terms and Conditions
Last updated: 21 August 2026
1. About these terms
These terms and conditions govern access to and use of the Motoro dealer platform.
Motoro is operated by:
The Smart Motor Group Ltd trading as Motoro Unit 3 Queensberry Centre 150 London Road Copford Essex CO6 1BQ United Kingdom
Email: hello@motoro-app.com Telephone: 01206 487055
In these terms:
- "Motoro", "we", "us" and "our" mean The Smart Motor Group Ltd trading as Motoro.
- "Dealer", "you" and "your" mean the motor dealer, dealership or other motor-trade business applying for or using a Motoro dealer account.
- "Dealer User" means an owner, director, employee, contractor or representative authorised to use your account.
- "Seller" means a customer who submits a vehicle through Motoro.
- "Vehicle" means a vehicle submitted or made available through Motoro.
- "Claim" means the action by which a Dealer claims a Vehicle through the Motoro platform.
- "Buyer Fee" means the fee payable to Motoro when a Vehicle is claimed.
These terms apply only to business users. By registering as a Dealer, you confirm that you are acting wholly or mainly for business purposes and not as a consumer.
2. Accepting these terms
You accept these terms when you:
- Apply for a Dealer account
- Accept the terms electronically
- Access the Dealer platform
- Submit an offer
- Claim a Vehicle
- Contact a Seller using information supplied through Motoro
- Otherwise use Motoro's Dealer services
The person accepting these terms confirms that they have authority to bind the Dealer.
If you do not agree to these terms, you must not use the Dealer platform.
3. Motoro's role
Motoro operates a platform through which:
- Sellers can submit Vehicles
- Dealers can view Vehicle information
- Dealers can submit offers
- Sellers can review and accept offers
- Dealers can claim Vehicles
- Dealers and Sellers can communicate and complete a transaction
Unless expressly stated otherwise, Motoro:
- Does not own the Vehicle
- Does not sell the Vehicle
- Does not purchase the Vehicle
- Is not the Seller's agent
- Is not the Dealer's agent
- Is not a party to the contract for the sale of the Vehicle
- Does not hold the purchase funds
- Does not guarantee the completion of a transaction
Any contract for the purchase and sale of a Vehicle is between the Dealer and the Seller.
Motoro's Buyer Fee is payable for the introduction, platform access and opportunity provided by Motoro. It is separate from the purchase price paid to the Seller.
4. Dealer eligibility
To use Motoro as a Dealer, you must:
- Be a genuine motor-trade business
- Be properly established and authorised to trade
- Provide accurate business information
- Maintain appropriate insurance
- Comply with applicable motor-trade, consumer, tax and data protection laws
- Ensure that Dealer Users are authorised and appropriately trained
- Inform us promptly if your business circumstances change
We may request:
- Company registration information
- VAT registration details
- Proof of identity
- Proof of address
- Evidence of trading
- Motor-trade insurance
- Bank or payment information
- Details of directors, owners or persons with significant control
We may approve or reject an application at our reasonable discretion.
5. Dealer accounts
You are responsible for all activity conducted through your Dealer account.
You must:
- Keep login details secure
- Use individual accounts for authorised Dealer Users where available
- Keep account and contact information current
- Apply appropriate access permissions
- Remove access promptly when a Dealer User leaves or changes role
- Notify Motoro immediately of suspected unauthorised access
You must not share access with another dealership or allow an unauthorised person to use the account.
Activity completed through your account will be treated as authorised by you unless you notified us of unauthorised access before the relevant activity occurred.
6. Vehicle information
Vehicle information may be provided by:
- The Seller
- Motoro
- Vehicle-data providers
- Valuation providers
- Government or public records
- Other third-party sources
Information may include:
- Vehicle registration
- Make, model and specification
- Mileage
- MOT and vehicle-history information
- Photographs and videos
- Condition and damage information
- Service history
- Valuation information
- Seller comments
- Location information
Motoro does not independently inspect every Vehicle or verify every statement made by a Seller.
Vehicle information can be incomplete, delayed, inconsistent or inaccurate. You are responsible for conducting your own checks before purchasing a Vehicle.
7. Dealer due diligence
Before purchasing a Vehicle, you must make any checks reasonably expected of a professional motor dealer, including:
- Inspecting the Vehicle
- Checking the vehicle identification number
- Verifying the Seller's identity
- Confirming ownership and authority to sell
- Checking mileage and documentation
- Reviewing the Vehicle's mechanical and cosmetic condition
- Conducting finance, theft and provenance checks
- Confirming the existence of keys and supporting documents
- Checking for modifications, damage or missing equipment
- Ensuring the Vehicle is suitable for your intended purpose
A Motoro report, valuation or Seller description does not replace the Dealer's professional inspection and due diligence.
8. Offers
An offer must be genuine and made in good faith.
When submitting an offer, you must:
- Enter the correct amount
- Take account of the information made available
- Avoid misleading conditions
- Clearly identify any material conditions
- Be willing and able to proceed if the offer is accepted
- Ensure the offer has been authorised by the Dealer
You must not submit artificially high offers to obtain Seller information and then routinely reduce them without a genuine reason.
If an inspection reveals that a Vehicle was materially misdescribed, you may renegotiate or withdraw your offer directly with the Seller. Any change must be genuine, reasonable and based on information that was not fairly disclosed before the offer.
Motoro may monitor patterns of withdrawn or reduced offers and may restrict accounts that misuse the offer process.
9. Claiming a Vehicle
A Claim is a chargeable action.
When you claim a Vehicle:
- You confirm that you intend to purchase or progress the purchase of that Vehicle
- Motoro provides or facilitates access to the relevant opportunity and Seller information
- The applicable Buyer Fee becomes chargeable immediately
- An invoice is automatically created and issued
- The invoice is dated from the Claim date
You must review all available information before selecting the Claim option.
Claiming a Vehicle accidentally, without proper internal authority or before completing your own assessment does not automatically remove your obligation to pay the Buyer Fee.
The platform should clearly display that claiming a Vehicle creates a charge before you confirm the Claim.
10. Buyer Fee
Unless a different fee is displayed or agreed in writing, the Buyer Fee is:
£149 plus VAT per claimed Vehicle
The Buyer Fee is payable in addition to the Vehicle purchase price and any other costs agreed with the Seller.
The Buyer Fee is charged for:
- Access to the Motoro Dealer platform
- The Vehicle opportunity
- The introduction to the Seller
- Seller and Vehicle information made available through Motoro
- Motoro's role in facilitating the transaction
The Buyer Fee is not a commission calculated according to the Vehicle's purchase price.
We may change the Buyer Fee by giving reasonable notice. A change will not apply retrospectively to a Vehicle claimed before the new fee took effect.
11. Automatic invoices
An invoice is automatically created and issued when a Dealer claims a Vehicle.
The invoice date is the date on which the Claim is made.
Subject to the 48-hour non-purchase notification process below, the invoice is payable within:
14 calendar days from the Claim date
The payment deadline is calculated from the Claim date, not from:
- The date the Vehicle is collected
- The date the Seller is paid
- The date the Vehicle is prepared or resold
- The date the Dealer opens or downloads the invoice
- The date Motoro sends a reminder
You are responsible for ensuring that the billing details held within your Dealer account are accurate.
12. The 48-hour non-purchase notification
If you claim a Vehicle but do not purchase it, you must notify Motoro within:
48 hours from the exact time of the Claim
Notification must be sent using the designated platform function or by emailing:
Your notification must include:
- The Vehicle registration
- The Claim or invoice reference
- The reason the purchase did not proceed
- Any relevant supporting information requested by Motoro
If you provide a valid notification within 48 hours and confirm that the Vehicle was not purchased, Motoro will review the circumstances and, where appropriate, cancel or credit the invoice.
Motoro may verify the position with the Seller and may request evidence before cancelling an invoice.
An invoice will not be cancelled where Motoro reasonably believes that:
- The Vehicle was purchased by you
- The Vehicle was purchased by a connected business or person
- You acquired the Vehicle outside Motoro after obtaining the opportunity through Motoro
- The transaction is being concealed or misrepresented
- The non-purchase notification is fraudulent
- You have otherwise attempted to avoid the Buyer Fee
If you do not notify Motoro within the 48-hour period, the invoice will remain payable in full, even if the Vehicle was not ultimately purchased.
The invoice will remain due 14 calendar days from the original Claim date.
The 48-hour period is a strict contractual deadline. It is the Dealer's responsibility to monitor claimed Vehicles and report unsuccessful purchases promptly.
Motoro may make an exception at its discretion where exceptional circumstances are supported by clear evidence, but it is not obliged to do so.
13. Circumvention
You must not avoid or attempt to avoid the Buyer Fee.
Circumvention includes:
- Contacting a Seller outside Motoro to avoid making a Claim
- Asking a Seller to withdraw and complete the transaction privately
- Purchasing through another company, employee, director, associate or connected person
- Passing the opportunity to another Dealer
- Claiming that a purchase did not proceed when it did
- Arranging a later purchase after reporting the transaction as unsuccessful
- Purchasing the Vehicle under a different trading name
- Using Seller information obtained through another Dealer User or account
- Encouraging a Seller to provide false information to Motoro
If you or a connected person purchases a Vehicle introduced through Motoro, the Buyer Fee remains payable.
Motoro may issue or reinstate an invoice where evidence of circumvention is discovered after an invoice was cancelled.
Circumvention may result in immediate account suspension or termination.
14. Payment
Invoices must be paid using a payment method accepted by Motoro.
You must:
- Pay invoices in full
- Quote the correct invoice reference
- Ensure payment reaches Motoro by the due date
- Pay in pounds sterling unless otherwise agreed
- Notify us promptly of a genuine invoice dispute
You may not deduct, withhold or set off an amount unless:
- Required by law
- Agreed by Motoro in writing
- Supported by a final court judgment
Payment to the Seller for a Vehicle does not constitute payment of Motoro's Buyer Fee.
15. Invoice disputes
A genuine invoice dispute must be submitted in writing as soon as possible.
The dispute must include:
- The invoice number
- The Vehicle registration
- The reason for the dispute
- Relevant evidence
- The outcome requested
A dispute will not automatically suspend the payment deadline unless Motoro confirms this in writing.
Reporting that a Vehicle was not purchased after the 48-hour deadline does not, by itself, create a valid invoice dispute.
The undisputed part of an invoice must still be paid by the original due date.
16. Late payment
If an invoice is not paid by its due date, Motoro may:
- Suspend your Dealer account
- Prevent further offers or Claims
- Withdraw access to Seller information
- Cancel account privileges
- Refer the debt for recovery
- Begin legal proceedings
- Report payment behaviour where legally permitted
Motoro may claim statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998 at:
8% per year above the applicable Bank of England base rate
Interest accrues from the day after the payment due date until payment is received in full.
Motoro may also claim:
- The applicable statutory fixed debt-recovery charge
- Reasonable additional recovery costs where legally recoverable
- Court fees and other sums awarded through legal proceedings
For an invoice below £1,000, the current statutory fixed recovery charge is normally £40.
Accepting late payment does not prevent Motoro from enforcing these terms in relation to future invoices.
17. Seller payments
You are responsible for paying the Seller the agreed Vehicle purchase price.
Motoro is not responsible for:
- Holding Seller funds
- Transferring the purchase price
- Confirming that payment has cleared
- Resolving payment-method disputes
- Loss caused by payment to the wrong person
- Finance settlement unless expressly agreed
You must use a lawful and secure payment method and maintain appropriate transaction records.
18. Collection and handover
You are responsible for arranging inspection, collection and handover with the Seller.
You must:
- Attend at the agreed time or provide reasonable notice of changes
- Act professionally
- Verify the Vehicle and Seller
- Provide appropriate identification if requested
- Ensure any driver or transport provider is authorised and insured
- Complete legally required change-of-keeper processes
- Give the Seller appropriate transaction records
- Protect personal information found in the Vehicle
Risk and ownership in the Vehicle pass according to the agreement between you and the Seller, not these Motoro terms.
19. Dealer conduct
You and your Dealer Users must:
- Treat Sellers fairly and professionally
- Comply with applicable consumer-protection law
- Avoid aggressive, misleading or coercive conduct
- Honour genuine offers unless there is a valid reason for changing them
- Accurately represent your business and intentions
- Respond to Sellers within a reasonable period
- Keep Motoro informed of transaction outcomes
- Cooperate with reasonable complaints or investigations
You must not:
- Harass or pressure Sellers
- Misrepresent Motoro's role
- Claim to be employed by or acting as Motoro's agent
- Make false statements about a Vehicle to reduce its price
- Use Motoro for unlawful or fraudulent activity
- Manipulate ratings, offers or platform records
- Interfere with the platform or another user's account
20. Seller information and data protection
You may only use Seller personal information for purposes reasonably connected with:
- Assessing the Vehicle
- Making or managing an offer
- Arranging an inspection
- Purchasing the Vehicle
- Collecting the Vehicle
- Managing transaction records
- Handling a genuine complaint
- Meeting legal or regulatory obligations
Once Seller information is provided to you for your own purchasing activities, you will normally act as an independent data controller.
You must:
- Comply with UK data protection law
- Use Seller information lawfully, fairly and transparently
- Keep it secure
- Restrict access to authorised staff
- Maintain appropriate retention periods
- Respond to applicable data rights requests
- Report relevant data breaches
- Delete information when no longer required
- Provide your own privacy information where legally required
You must not:
- Sell Seller information
- use it for unrelated marketing without a lawful basis
- Add Sellers to marketing lists automatically
- Share information with unauthorised third parties
- Contact Sellers about unrelated products or services
- Retain or download information without a genuine purpose
You must notify Motoro immediately of any actual or suspected unauthorised disclosure of Seller information.
21. Platform information and confidentiality
Information made available through Motoro may be confidential.
You must not:
- Copy or scrape Vehicle opportunities on a commercial scale
- Publish Seller information
- Share opportunities with unauthorised Dealers
- Resell Motoro reports or data
- Build a competing database using Motoro information
- Reverse engineer or reproduce the platform
- Use automated tools to extract information without permission
You may share information internally only with people who genuinely need it for an authorised Motoro transaction.
22. Intellectual property
Motoro and its licensors own or have permission to use the intellectual property rights in:
- The Motoro name and branding
- The website and applications
- Platform software
- Reports and report formats
- Designs, layouts and graphics
- Compiled and processed data
- Written platform content
We grant you a limited, non-exclusive, non-transferable and revocable right to use the Dealer platform for your internal vehicle-purchasing activities.
No ownership rights are transferred to you.
23. Platform availability
We aim to provide a reliable platform but do not guarantee uninterrupted availability.
Access may be affected by:
- Maintenance
- Technical failures
- Supplier outages
- Security incidents
- Internet or telecommunications failures
- Changes to third-party data
- Events outside our reasonable control
We may update, replace or remove features where reasonably necessary.
We do not guarantee:
- A minimum number of Vehicle opportunities
- A particular type or value of Vehicle
- That a Seller will accept your offer
- That a claimed transaction will complete
- That every Vehicle description will be accurate
- That every Seller will respond
- That a Vehicle will be profitable when resold
24. Account suspension
We may suspend or restrict an account where we reasonably believe:
- An invoice is overdue
- You breached these terms
- Your account presents a fraud or security risk
- You misused Seller information
- You engaged in circumvention
- You repeatedly withdrew or materially reduced offers without justification
- Your conduct may harm Sellers, Motoro or other Dealers
- Your business information cannot be verified
- Suspension is required by law
Where appropriate, we will explain the reason and provide an opportunity to resolve the issue.
Suspension does not remove your obligation to pay outstanding invoices.
25. Termination
Either party may terminate the Dealer relationship by giving written notice.
Motoro may terminate immediately where:
- You commit a serious breach
- You repeatedly breach these terms
- You engage in fraud or circumvention
- You misuse personal information
- You become insolvent
- Continuing the relationship creates a material legal or reputational risk
- Your account remains unpaid after reasonable requests for payment
Termination does not affect:
- Outstanding invoices
- Buyer Fees arising before termination
- Accrued interest or recovery charges
- Rights relating to an earlier breach
- Confidentiality and data protection obligations
- Any terms intended to continue after termination
26. Dealer responsibility
You are responsible for:
- Actions taken by your Dealer Users
- Offers submitted through your account
- Vehicles claimed through your account
- Buyer Fees and invoices
- Your dealings with Sellers
- Your inspection and purchase decisions
- Compliance with motor-trade and consumer law
- Tax arising from your activities
- Protecting Seller information
- Any Vehicle purchased through a Motoro introduction
An internal error, unauthorised employee action or failure to follow your own approval process does not release the Dealer from obligations arising through its account, unless the activity resulted from a security failure for which Motoro is legally responsible.
27. Indemnity
You will indemnify Motoro against reasonable losses, liabilities, claims, damages and costs arising from:
- Your breach of these terms
- Your purchase or resale of a Vehicle
- A dispute between you and a Seller
- Your breach of data protection law
- Misuse of Seller information
- Fraudulent or misleading conduct
- Your failure to comply with applicable motor-trade law
- Actions taken by your Dealer Users
This indemnity does not apply to the extent that the loss was caused by Motoro's negligence or breach of these terms.
28. Motoro's liability
Nothing in these terms excludes or limits liability for:
- Death or personal injury caused by negligence
- Fraud or fraudulent misrepresentation
- Any liability that cannot legally be excluded
Subject to this:
- Motoro is not liable for indirect or consequential loss
- Motoro is not liable for loss of profit, revenue, business, opportunity, goodwill or anticipated savings
- Motoro is not liable for the condition, history, value or resale potential of a Vehicle
- Motoro is not liable for a Seller's conduct, accuracy or ability to complete a transaction
- Motoro is not liable for losses that proper Dealer due diligence would reasonably have prevented
Motoro's total liability arising from any event or connected series of events will not exceed the greater of:
- The total Buyer Fees paid by you during the 12 months before the event giving rise to the claim
- £1,000
The parties agree that this allocation of risk is reasonable in view of Motoro's role as a platform and introducer rather than the buyer or seller of the Vehicle.
29. Confidentiality
Each party must protect confidential information received from the other and use it only for the purposes of the Dealer relationship.
Confidentiality obligations do not apply to information that:
- Is already lawfully public
- Was already lawfully known
- Is received lawfully from another source
- Must be disclosed by law, court order or regulatory requirement
30. Changes to these terms
We may update these terms by providing reasonable notice through the platform, by email or through another appropriate method.
Material changes will apply from the stated effective date.
A change to the Buyer Fee will not apply to Vehicles claimed before the change takes effect.
Continued use of the Dealer platform after the effective date constitutes acceptance of the updated terms.
31. Notices
Notices to Motoro must be sent to:
Notices to the Dealer may be sent to the email address registered to the Dealer account.
Email notices are treated as received when sent, provided the sender does not receive a delivery-failure notification.
The platform's recorded Claim time will be used to calculate the 48-hour notification period and the 14-day payment period.
32. Events outside reasonable control
Neither party is responsible for delay or failure caused by an event outside its reasonable control.
This does not excuse:
- Payment of an invoice already due
- Compliance with confidentiality obligations
- Protection of personal information
- Notification of a known data breach
33. Assignment
You may not transfer your account or rights under these terms without Motoro's written consent.
Motoro may transfer its rights and obligations as part of a business sale, restructuring or transfer, provided this does not materially reduce the services already paid for.
34. No partnership or agency
These terms do not create:
- A partnership
- A joint venture
- An employment relationship
- An agency relationship
- Authority for either party to bind the other
You must not represent that you are Motoro or that you have authority to act on Motoro's behalf.
35. Entire agreement
These terms, the Dealer Privacy Policy and any written commercial terms accepted by Motoro form the entire agreement between the parties concerning the Dealer platform.
You acknowledge that you have not relied on any statement not included in the agreement, except that nothing excludes liability for fraud.
36. Severability and waiver
If any provision is found invalid or unenforceable, the remaining provisions will continue in effect.
A delay in enforcing a right does not waive that right.
37. Third-party rights
Except where expressly stated, no person other than Motoro and the Dealer may enforce these terms under the Contracts (Rights of Third Parties) Act 1999.
38. Governing law and jurisdiction
These terms and any dispute arising from them are governed by the laws of England and Wales.
The courts of England and Wales have exclusive jurisdiction.
39. Contact details
Questions about these terms should be sent to:
The Smart Motor Group Ltd trading as Motoro Unit 3 Queensberry Centre 150 London Road Copford Essex CO6 1BQ United Kingdom
Email: hello@motoro-app.com Telephone: 01206 487055
